Creating your first website can be a little bit confusing. If you’re a therapist, dietitian, or wellness provider launching your first website, you’ll quickly realize that there’s a lot of decisions to make. Here are just a few of the initial questions that often pop into people’s mind:
- What should my domain name be?
- Where should I host my website?
- Should I hire someone to create my website or do it myself?
Don’t worry. I can help you sort these questions out. But, before you get overwhelmed with the technical details, let me ask you the most important question of all – why are you building a website?
The Purpose of Your Website
Your website is like a hub. It’s a place for people to learn about you and the services you provide. From a potential clients perspective, they want to know if you offer the services they’re looking for, and they’re trying to picture themselves working with you. If your website is able to connect with their needs, they’ll likely contact you to schedule an appointment.
In marketing, we call this a conversion. It occurs when a stranger calls you to schedule an appointment, thus converting from a stranger to a client.
The goal of your website is to convert people into clients. Large companies like Amazon have teams of people who focus only on optimizing websites for conversions. They test and develop designs that increase sales, they survey users, and they continually track the performance of each and every page. For you, that would be a waste of time.
Instead, use the following 3 guidelines for your website:
- Make it Look Professional
- Develop Messaging and Content That Resonates with Potential Clients
- Make it Easy to Contact You for an Appointment
If your website adheres to these basic guidelines, you will convert visitors into clients. I’m certain of that.
The Best Website Options for Therapists
Fortunately, creating a professional looking website is easier and cheaper than ever before. Depending on your time and budget, you can either develop a website yourself or hire someone to do it for you, without breaking the bank. Whichever route you take, I recommend developing your website with one of the following:
I personally prefer WordPress, and use it for all the websites I create. However, both of these options are excellent user-friendly choices. Both WordPress, and Squarespace have design templates which you can simply install and instantly have a professional looking design, without having to pay a designer to create a custom-built site.
Setting up the templates still take time, but it’s significantly less time and money than having a custom site built from scratch. Like I said, I prefer WordPress, and I always recommend using a design theme. This saves you time and money to invest toward creating content, and marketing your site. If you take the WordPress route, I recommend Studiopress themes.
How to Get More People to Your Website
Okay, so you have a well-designed, professional looking website that speaks to the clients you want to help. But, how do you get people to see it? After all, that beautiful website is useless unless people see it.
This is where different online marketing tactics come into play, including:
- Search engine optimization (SEO)
- Google Adwords (paid search ads)
- Directory listings (Psychology Today)
SEO tends to be one of the most popular website marketing tactics because it’s free, unlike Google Adwords, or directory sites like Psychology Today. However, it may be free, but it’s not always easy.
Depending on the competition in your market, you might easily rank at the top of Google with little effort for a phrase like “Everett therapist”, but if you’re in a more competitive area like Seattle, you’ll probably need to invest some time and money to rank high.
Depending on your marketing budget, I recommend doing a combo of all three of the marketing tactics above. But at the bear minimum you should make sure you have a website site that’s designed for SEO.
You can learn the best practices of SEO, and apply them yourself using my guidance.
Or, you can hire me to develop a site with the SEO best practices already built in.
I Build Comprehensive Websites for Therapists
The strength of your website will ultimately influence the effectiveness of your marketing. If done correctly you’ll feed the Search Engines quality content, and in exchange they’ll send you traffic and potential clients.
When I setup a website for a client I take all of the following into consideration to create sites that balance function and beauty:
- Search Engines: I setup sites so their search engine friendly from day one. That means optimizing your existing content before the site launches, so you increase your odds of getting picked up by Google, Bing, and Yahoo. Each site I launch is guaranteed to follow SEO best practices. After all, it doesn’t matter how pretty your site is if no one ever sees it.
- Person Friendly Content: Search engines are important… but people are more important. Some SEO experts will have you think that your site has to be stuffed with keywords to appeal to the search engines. This isn’t true, and even if it was – what’s the point in getting traffic to your site if it’s not of value to people? Truth is, words matter. I’ll help you find the right ones to reach new patients, and appeal to search engines.
- Elegant Design: Your website is the face of your business and often the first thing people encounter when they’re looking for a therapist. Therefore, it should provide an inviting atmosphere, and present you as the professional you are. Simplicity is key.
Interested in working together?
Do you have a question, or interested in working together? Leave me a message below.